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"This isn't just any cookery book. It is "Mastering the Art of French Cooking", first published in 1961, and it's a book that is a statement, not of culinary intent, but of aspiration, a commitment to a certain sort of good life, a certain sort of world-view; a votive object implying taste and appetite and a little je ne sais quoi. Julia Child was like Amelia Earhart, or Eleanor Roosevelt: she was a hero who'd gone out there and made a difference. Her books are a triumph, and also a trophy." (AA Gill, "The Times"). 'Mastering any art is a continuing process ...' In this book Julia Child and Simone Beck help cooks everywhere master the full repertoire of classic French dishes. Their recipes range across soups from the garden and bisques from the sea, famour fish stews from Provence and Normandy, to suckling pig and charcuterie, baguettes and croissants, and through a huge variety of desserts to petit-fours, all accompanied by clear step-by-step instructions and 458 illustrations.

We struggle to develop them, wondering if they will work, why nobody has already thought of them and how we could ever turn them into a profitable reality. How do you take a promising thought and develop it into an enterprise worth backing? That is the question that this book sets out to answer. In Developing New Business Ideas, Andrew and Mary Bragg provide Mastering the Art of French Cooking: Vol.2 download book a practical guide to creating, shaping, evaluating, refining and implementing new business ideas. The book demonstrates that it is within absolutely everybody's power to take the first germ of a business idea and to systematically creatively challenge and commercially develop that idea into a viable business opportunity. Using a practical four-step creative process, Developing New Business Ideas offers a wide-range of hands-on, how-to-actually-do-it techniques to help you add value and viability to your original idea. It will also introduce you to the experiences of a range of today's successful entrepreneurs, enabling you to learn from the creative lessons that they learned as they built their businesses.

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Author: Julia Child,Simone Beck
Number of Pages: 688 pages
Published Date: 22 Jun 2011
Publisher: Penguin Books Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780241953402
Download Link: Click Here
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